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We share a common goal

From patients and their loved ones to those working within the pharmaceutical industry in the UK, we share a common goal: Lives Lived Well.

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Our mission

Our mission is to highlight the value of medicines and vaccines in improving the quality of life for millions of people.

Our industry extends beyond clinical and financial outcomes, it is essential in creating a healthier, more hopeful future for everyone.

We aim to show how innovation, dedication, and collaboration drive this common goal.

Our common goal

Campaign video content

A collection of video content to help you spread word on your platforms.

#OurCommonGoal

A breakthrough felt so far away back then.

But this Alzheimer's research changed everything.

Suddenly, it was all possible.

Every Alzheimer's patient and researcher shares a common goal.

Lives lived well.
Alzheimers
Every child should just be able to be a kid without asthma getting in the way.

I'm doing everything I can to make that happen.

Every parent and asthma researcher shares a common goal.

Lives lived well.
Asthma
I keep thinking about what the future holds and how

different it's going to be if this cancer treatment works.

That's what matters.

That's what keeps me going.

Every cancer patient and researcher shares a common goal.

Lives lived well.
Cancer
Cardiovascular
I'm so excited for the day.

I no longer need to think about it.

And this diabetes research could change everything.

So that day will come.

I'm sure of it.

Every diabetes patient and researcher shares a common goal.

Lives lived well.
Diabetes
Vaccines

Making the UK the home of innovative medicines and vaccines

From groundbreaking research to the development of life-saving medications, the pharmaceutical industry in the UK is at the heart of modern healthcare and is focused on changing lives for the better.

About the ABPI
Block Asthma

Asthma

Asthma affects millions of people globally. The pharmaceutical industry continues to research and develop treatments that aim to improve asthma management, reduce symptoms and help patients live healthier lives.
Block Cancer

Cancer

Cancer affects us all. The pharmaceutical industry is transforming cancer treatments by developing treatments that target cancer more precisely than ever before. These advances are helping patients live longer, healthier lives.
Block Alzemier

Alzheimer's

Alzheimer's is the most common type of dementia. As the population ages, the pharmaceutical industry is increasing its efforts to find effective treatments for the disease. Focusing on slowing disease progression, the industry's research explores both new treatments and potential preventive methods.
Block Vaccines

Vaccines

Vaccination remains one of the most effective public health interventions. Immunisation protects global communities and prevents disease outbreaks. The pharmaceutical industry continues to lead in the development of vaccines for both common and emerging infectious diseases.
Block Cardio

Cardiovascular

Cardiovascular diseases are a leading cause of death globally. Innovation within the pharmaceutical industry aims to improve the quality of life for people with heart conditions by developing treatments that reduce the burden of these diseases and extend life expectancy.
Block Diabetes

Diabetes

Diabetes is one of the most common chronic diseases in the UK. Research and development by the pharmaceutical industry goes beyond glucose control and aims to provide treatments that reduce complications from the disease and improve quality of life.

Join the campaign

Explore our campaign resources and engage with us on X, LinkedIn and Instagram.

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